GoTo Financial was founded by Ian Goldey a financial veteran with 20 years experience, 13 with major wirehouses and 7 as an RIA. Mr. Goldey formed GoTo Financial to address the disconnect between clients and professionals and create an environment conducive to cooperation and benefit to all involved. Mr. Goldey has held the title of Senior VP and Senior Portfolio Manager and is uniquely qualified to understanding the needs of traders and professionals empowered with making the decisions before pushing the button. He has been instrumental in the improvements of back office systems for trading and other systems having served on the technology committee for all three financial firms that he has been affiliated (Smith Barney, UBS Financial, Charles Schwab Inc). Having started multiple companies and filed his first patent at age 11 he is a passionate supporter of the Entrepreneur and the hard working individuals that have made our country great. A great believer in balance between work, community and family Ian has actively participated in multiple charities, while also be a gardening maven, coach, and volunteer for those in need.